Ashford University Management Research Methodology Design and Methods Discussion Research design refers to the specific type of study that you will conduct.
Research design is normally consistent with one’s philosophical worldview and
the methodological approach the researcher chooses. In this case, you are using
a quantitative methodology. As we have discussed in this course, quantitative
research designs can be experimental and non-experimental. You will
be using a non-experimental design that can include descriptive statistics,
correlational or causal-comparative research methods. Research methods refer to specific procedures selected based on the chosen
design. This is where you will provide detail on how you collected and analyzed
your data. For quantitative methodologies, research methods can be quite
detailed and require that attention be paid to recruitment, sampling, sampling
frame, sample size, surveys, pilot tests, observations, data collection, data
analysis, statistical procedures, data interpretation, coding, validity,
reliability, generalizability, reporting, etc. For this assignment, you will develop the research design for the Sun Coast
project, utilizing this template to complete your assignment. Your Unit III research design submission should include the below
Research Methodology: Describe and justify the choice of research
methodology and why it was most suitable to
solve the problems. Be sure to compare and contrast
this choice with the design that was not selected.
Research Design: Explain whether the research design is exploratory,
causal, or descriptive. Provide the rationale for the
Research Methods: Review the research questions and hypotheses you
developed in Unit II, and then decide on the most
appropriate research methods to test your hypotheses. They
might include a combination of experimentation, descriptive
statistics, correlation, and casual-comparative methods. Be sure to
specify which method will be used to test which research
question and hypotheses, and explain why that method was most
Data Collection Methods: Specify how the data were most
likely collected to test the hypotheses. Data collection
methods include, but are not limited to, survey, observation,
and records analysis. Be sure to specify which data
collection method was used to collect the data needed for each
research question and hypothesis. Please note that one
data collection method could capture the data for
several research questions and hypotheses.
Sampling Design: Briefly describe the type of sampling design that
was most likely used for the data that were collected.
Choices include, but are not limited to, random sample,
convenience sample, etc. Explain your rationale for your
sampling design selection(s).
Data Analysis Procedures: Specify which statistical procedures will
be used to test each of your hypotheses from among
correlation, regression, t test, and ANOVA.
Explain why each procedure was the most appropriate
choice. The title and reference pages do not count toward the page requirement for
this assignment. This assignment should be no less than two pages in length,
follow APA-style formatting and guidelines, and use references and citations as
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