Auburn University The Role of E Marketing in Optimizing Business Paper Requirements: 1. Minimum 400 words. 2. Suggested sections: paper title, abstract, keywords, introduction, literature review, research method, and expected outcomes. 3. At least 6 references in APA format. Each in-text citation must be listed in your References section, and each entry in your References section must be cited within the text of your paper. Textbook:
Laudon, K. C., & Traver, C. G. (2019). E-commerce: Business, Technology, and Society, 15th Edition. New York, NY: Pearson. ISBN-10: 0134998456. ISBN-13: 978-0134998459. TRP_01 – Research Proposal
The purpose of this research project is to provide students an opportunity to learn how to
identify a research question, design and implement a research plan, and write a publishable
Each person will choose an IT-related topic and write a research paper on it. The paper can
be a theory paper, a practical paper, or an empirical paper. A theory paper is typically based
on a comprehensive literature review; a practical paper is about solving a business-related
issue that you have encountered in your organization; and an empirical paper usually involves
data collected through lab experiment, survey, case study, or meta-analysis.
In your research proposal, try to answer the following three questions:
1. What research question are you addressing? This will set the scene for your specific
research. What is already known and what is still unknown?
2. Why your research question is important? Establish the importance of your research project
and answer the question why it is worth pursuing. Highlight the benefits, positive expected
3. How are you going to address your research question? What methods will you use? What
do you need? Are there barriers or pitfalls that you can anticipate in your planned research?
1. Minimum 400 words.
2. Suggested sections: paper title, abstract, keywords, introduction, literature review, research
method, and expected outcomes.
3. At least 6 references in APA format. Each in-text citation must be listed in your References
section, and each entry in your References section must be cited within the text of your paper.
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