BUS 360 Simon Fraser University Walmart and Target Marketing Methods Discussion It is about Marketing, you only need to do question number 3. I will post a

BUS 360 Simon Fraser University Walmart and Target Marketing Methods Discussion It is about Marketing, you only need to do question number 3. I will post a document about instructions. It will not take you a long time, only question 3. It may includes references. BUS 360 Sec 001
Marketing Methods
Spring 2020
Professor: Dr. Imran Khan
Team Project-III: Harry’s, Inc. (https://www.harrys.com/en/us)
Moodle File Naming Convention: Group 1-Activity-3-BUS360-001. Please follow this convention.
Due Date: Sunday, April 19 by 11:59 PM.
Total Points: 50.
Submission: Only one submission per team. Submission via Moodle.
Document Length: 4 – 6 pages (including any charts, exhibits, etc.). Excluding cover page, table of
contents, and bibliography). MS-Word Format only.
Paragraph Spacing: All papers must be single-spaced. While the preferred font is Times New
Roman, students can use a different font that may work better with their chosen MS-Word template.
References: Minimum 10 references must be included. References pertaining to a source such as a
company website and its various pages count as a single reference which means the other 6 references
should come from non-company sources. Same applies to any news or journal articles. All references
pertaining to a single source must be listed as 1.1, 1.2, 1.3…. or 2.1, 2.2, 2.3…. or 3.1, 3.2, 3.3…. etc.
A number of library research resources are listed in the team project section of the course page in
Moodle.
The URLs provided below can be part of the references.
All documents must contain:




A cover page – must list the topic and the team number as well as team member names.
All figures/charts must be included in the body of the paper and not in an Appendix.
All figures/charts must be clearly legible. Any unreadable chart will lead to loss of points. It
may be better to recreate the chart (Excel or PPT) than to simply copy and paste it from an
Internet source.
All figures/charts must be numbered and have a title, e.g., Figure 1: Company Financial Data.
Use of Turnitin
1. Turnitin will be enabled for all written assignments.
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2. Student papers must meet the threshold of no more than 20% content match. This ensures a
higher degree of content originality and reduces the incidence of plagiarism.
3. Upon submission of their paper, students will be able to see their Turnitin match percentage
score.
4. If your paper has a higher than 20% percentage match, you will have the opportunity to
take down your submission and reload for up to 3-times within the due date. After the
third attempt, the system will lock access and the ability to take down the document.
5. To avoid plagiarism, do not copy and paste content directly from various sources such as
excessive use of direct quotes.
6. Any re-submissions past the due date will only receive partial credit, up to 50% of the
assignment score (e.g., if the assignment is worth 100 points, partial credit will be up to 50
points).
7. You do not need to create any external accounts, etc., with Turnitin. Turnitin is already
enabled/integrated within Moodle. Do not submit your paper to any external Turnitin or similar
accounts before submitting to Moodle. Doing so will lead to a higher match percentage for your
paper.
Project Paper Additional Instructions
1. All papers must be submitted by the due date (see above).
2. Any paper submitted past the due date will be given only half of the credit (50%).
3. All papers must meet the Turnitin match percentage of 20% or below. Papers exceeding that
percentage will be penalized as follows*:
a. 0—20%: no penalty
b. 21—30%: deduction of up to 5 points
c. 31—40%: deduction of up to 10 points
d. 41—50%: deduction of up to 15 points
e. Above 50%: deduction of 20 to 40 points
*based on the severity of violation
4. All team members are expected to contribute materially toward completion of the project. A
material contribution has the right depth and quality of information/write-up and not just some
loosely put together passages which others in the team may be forced to re-write or organize or
reformat.
5. Team members must also make timely contributions and not dump information on rest of team
members at the last minute before the assignment is due.
6. In the event that a team member does not do their “fair share,” others in the team should notify
me before the due date for the project or soon after. All such complaints will be taken seriously
and in certain cases, the team member that has not contributed adequately will have their grade
considerably lowered (anywhere from one letter grade to three letter grades). Lack of
contribution may also lead to a student being expelled from the team.
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Assignment Details
Relevant Chapters 14, 15, 17, and 18.
Harry’s, Inc.
Relevant URLs








Company Website
Retail TouchPoints Article
Forbes Article
Digital Commerce 360 Article
USA Today Article
NY Times Article
Additional Article
Industry Trends
Background Information
Harry’s started in 2013 as an online seller of shaving products and other related accessories. The
company offers both online subscription-based plans as well as a la carte products for sale to its
customers. Since its inception, the company has expanded to develop channel relationships to first
include Target and then Walmart. The company’s products in these channels include a variety of
razors, blades, and other related products such as shaving gels and are sold both through Target and
Walmart’s physical outlets as well as their websites. In addition, the company’s products are also
available through amazon.com.
Q.1. Given the industry trends, identify and explain 3 benefits or advantages and 3 challenges or
disadvantages associated with Harry’s decision to expand its distribution channels. (20 points)
Answer Format: Use headings and sub-headings to develop your answer.
Q.2. Identify and explain 5 key changes/adjustments that an online only marketer, such as Harry’s,
would have to make to its supply chain and channel strategy when it shifts from a direct marketing
(online only) channel to both direct and indirect channels (including both physical and third-party
digital channels)? (20 points)
Answer Format: Use headings and sub-headings to develop your answer.
Q.3. Considering Harry’s expansion from online only to physical stores, what recommendation would
you make to Gillette about managing its own channels? Explain your rationale. (10 points)
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