Celsius Holding Inc Target Markets Identification & Segmentation Strategy Paper Needed the below information for the Celsius product (links to know about t

Celsius Holding Inc Target Markets Identification & Segmentation Strategy Paper Needed the below information for the Celsius product (links to know about the product are below the content).

1. Target Markets Identification and Segmentation Strategy

Don't use plagiarized sources. Get Your Custom Essay on
Celsius Holding Inc Target Markets Identification & Segmentation Strategy Paper Needed the below information for the Celsius product (links to know about t
Just from $13/Page
Order Essay

In an ideal world, a business would sell its products to everyone, but that’s unrealistic. A business that sells expensive Russian caviar is not going to attract low-income consumers, for example, and a retired couple won’t be interested in a range of organic diapers. Because of this, businesses seek to identify the specific group of people or businesses they hope to sell their products to. This group of people is called the target market. This group of people is called the target market.

Examples of target markets include:

Mothers of school-aged children
Affluent seniors who own their own homes
Single millennials

Think of target markets as a big river. Potentially, there are plenty of fish to catch in the river, but it takes a lot of effort. You need a different type of bait to catch each type of fish. To put that in marketing terms, some customers will respond to your advertising while others will be indifferent to it or not even pay attention. That’s because the people are individuals, and target markets are too large for everyone in them to be motivated by the same things.

It critical that you persuasively communicate your marketing messages. To do that, you need to be able to adapt your messaging so that it appeals to the consumer’s needs, wants and values. The smaller and more homogeneous your target market, the more likely it is that everyone within that market will respond to the same messaging.

Market segmentation is the act of dividing a large target market into distinct groups of consumers who have similar characteristics, needs or behaviors. For example, instead of targeting law firms in Miami, you might break that down to law firms in Miami who have a minimum annual revenue of $2.5 million and who specialize in family law.

This process is called segmentation because you’re splitting the large target market into smaller segments.

2. Market Positioning

Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors. The objective of market positioning is to establish the image or identity of a brand or product so that consumers perceive it in a certain way.

For example:

A handbag maker may position itself as a luxury status symbol
A TV maker may position its TV as the most innovative and cutting-edge
A fast-food restaurant chain may position itself as the provider of cheap meals


Tesla positions themselves as a luxury electric vehicle.
McDonald’s and Wendy’s position themselves as a place to get cheap and quick meals.
Starbucks positions itself as a source of upscale quality coffee and beverages.
Apple position themselves as a tech company that offers innovative and user-friendly products.

Example of a positioning strategy:

If you are a business like Amazon your positioning statement be:

“For internet users who want things fast and easy, Amazon.com is an ecommerce retailer that provides instant access to millions of items. Unlike traditional retailers, Amazon.com provides a combination of extraordinary convenience, customer services, low prices, and comprehensive selection.”

“To discerning people who want the best, Mercedes is the car that will give you the benefits of the latest technology combined with safety and power, offering maximum reliability and state-of-the-art quality”.

To know about the product see these links:



Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.