DePaul University Fashion versus Luxury Brands Global Marketers Questions First, please read these three articles and watch the video.
Luxury Marketing
Difference between a premium and a luxury brand
Difference between a luxury and a fashion brand
True Luxury Global Consumer Segmentation 2016 (Links to an external site.)
1) What were three important ideas you learned from either the short introductory readings, or the video? Explain why these are important points for us as global marketers to know.
2) What product(s) does your brand market?
3) What makes your product a true luxury product? Draw on the short readings and the PPT presentations. Include the price ranges for your product. Try to find the most expensive product your brand markets.
4) Select a target segment from the video that your brand would be successful marketing to. Explain why you think your brand will achieve success with this target segment of the True-Luxury Consumer. Now present some ideas for how you will market your brand to your targeted segment.
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