Market Segmentation Essay Everything in the file, you can check all work in the file. if you have any question please tell me. Market Segmentation
Benefit sought
Product #1: The tie-back strap keeps shipping container doors closed during
transit. They are aircraft grade spun aluminum straps. They can handle up to
150 LB/SQ Inch pressure, which exceeds OEM specs by a lot.
USP: Aircraft grade aluminum that will help protect your employees, your
shipping containers and doors from damage (saving replacement or fixing
costs), and most importantly protect you from lawsuit liabilities (there’s a
lawsuit again FCA because of shipping container slamming on an employee
on one of their shipping railroads, look it up).
Product #2: The bungee board is used to move and facilitate the use of large quantities of
bungee cords without tangling. The user would carry the board, loaded with many bungee
cords, and be able to quickly detach one at a time to secure shipments.
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