Marketing Oneself on Job Market Essay (2 Page, 12 Font, Times New Roman, Single Spacing) In this assignment, you are asked to apply our marketing 4Ps kno

Marketing Oneself on Job Market Essay (2 Page, 12 Font, Times New Roman, Single Spacing)

In this assignment, you are asked to apply our marketing 4Ps knowledge to your job market by answering the following question:

When you are looking for a job, you are one of the “products” on the job market. What does marketing strategy mean to you on the job market? How will you design a proper marketing strategy in order to successfully “sell” yourself on the job marketing?

• Target Market

• Product

• Place

• Promotion

• Price

• Positioning

(Remember: You are not allowed to choose “Self-Employed”/Be Owner of a Business” as the job. You have to choose to work for other companies/organizations.)

Please use the following 8 questions to structure your answers for the assignment. Make sure that your answer to each question is direct, clear and concise: (use one separate paragraph for each question):

1) Which market (job) do you want to target (target market), and who are your consumers (the companies you want to get a job from) (target consumers) (5 Points);

2) Describe yourself in every detail as the kind of product that your consumers dream to have (product strategy) (7.5 Points);

Remember that you are the “product” on the job market. The product is yourself and not “your job”. For example, if you want to be a teacher in the future, you have to talk about yourself (what type of teacher you will be, and why the schools should buy/choose/hire you not others from the job market as a “product”).

3) How do you want to promote yourself to your consumers (promotion strategy) (7.5 Points);

4) Where do you want to make yourself available to your consumers (place strategy) (7.5 Points);

5) How much do you want to charge your consumers when they hire you? (price strategy) (7.5 Points);

6) How will you tell your consumers the difference between you and other competitors on the job market (positioning) (5 Points)?

7) Please identify potential ethical issues that may occur on the job market, analyze the situation and explain how you may face and handle these ethical issues in the job-hunting process (7.5 Points);

8) Please discuss how different cultures may play a role in your job-hunting process? Please explain how you may deal with the potential multicultural issues (7.5 Points).

Writing Quality (5 Points): Please make sure that you will use paragraphs to separate your answers for each question. Please pay attention to your writing skills (such as organizations and grammar etc) and make sure that your answers are concise and direct to the points.

This is a very creative assignment. After this assignment, I hope that you can see the value of marketing knowledge in daily life’s application.

Rubrics for Marketing 4Ps Application

ContentGrade

Unacceptable

(0)

Needs improvement

(1)

Acceptable

(2)

Good

(3)

Excellent

(4)

0~59%

60%

70%

80%

90%

Target market (5 points);

Positioning (5 Points)

All correct identification,

Excellent relevance

Excellent focus

Product Strategy;

Place Strategy; Promotion Strategy; Pricing Strategy

(7.5 Points each x4 = 30 Points)

All correct concepts,

Cover majority key components;

All correct explanation or application

Ethical Issues

(7.5 Points)

Correctly identify more than two ethical issues,

Provide more two ethical examples

Multicultural Issues

(7.5 Points)

Correctly identify more than two multicultural issues,

Provide more two relevant multicultural examples

Writing Quality

(5 Points)

Exceptionally good organization,

Follow all the formats,

All accurate punctuation,

No grammatical errors

Total: 60 Points