MBA 705 SNHU Metropolitan Transportation Authority Essay Using your learning from MBA 635 and MBA 690, propose a clear and comprehensive plan for implement

MBA 705 SNHU Metropolitan Transportation Authority Essay Using your learning from MBA 635 and MBA 690, propose a clear and comprehensive plan for implementing and managing the concept from inception to completion. Although the details of your plan will necessarily depend upon your concept, at a minimum your plan should consider:

Physical and technological resources needed for the concept, including where these will come from and how they will be used to reduce cost or improve operations. Be sure to discuss why one resource option is better than another where appropriate.
A detailed implementation schedule covering what needs to be done, by when, and by whom. The schedule should identify the critical path to success and outline the dependencies between tasks.
Project review processes and indicators of success to ensure that the project stays on target.
An explanation of how intrapreneurship or entrepreneurship factors in to the implementation of the plan and how to protect intangible assets, such as intellectual property or brand.

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*** Attached is the paper work for MBA 635 and MBA 690 as well as the guidelines and rubrics for this paper ***

Guidelines for Submission: Your draft must contain all of the elements listed above. It should be 5 to 8 pages in length (excluding the title page, references, and appendices) using 12-point Times New Roman font, with one-inch margins. You may include summary pictures, charts, graphs, or other explanatory diagrams as needed to successfully explain the concept and implementation, but should use appendices for detailed supporting documentation. Your paper should follow APA guidelines. You must include at least 5 scholarly sources. Cite your sources within the text of your paper and on the reference page. Running Head: CORPORATE SOCIAL RESPONSIBILITY
Corporate Social Responsibility:
The Metropolitan Transportation Authority Case Analysis
Sandy Camacho
Dr. Robyn
Southern New Hampshire University
MBA-635-X4468
7/1/18
1
CORPORATE SOCIAL RESPONSIBILITY
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THE METROPOLITAN TRANSPORTATION AUTHORITY
I.
Background Information
Metropolitan Transportation Authority is a brand in the United States transport industry,
it is a public corporation that was created to benefit the public by implementing and developing
unified transportation policies in the areas that it serves. This responsibility is carried out directly
by the authority or through its affiliates and also its subsidiaries. As mentioned, the transit
system in New York is huge and the ridership cannot be compared to any other in the world.
This market of New York having many players, but MTA has been able to build the brand by
providing the commuter service from 1965 when the authority was founded to date
(“Metropolitan Transportation Authority,” n.d.).
The authority prides itself with a daily average carriage of approximately 8 million
commuters. It also operates in an area that has approximately 14.6 million people and the
majority of them rely on public transport. The reliability of the services has been one of the
aspects that have helped build the brand and also the commitment to the vision and the mission.
The mission of the authority is to enhance the lives of the people of New York and the other
counties that it operates in (“Metropolitan Transportation Authority,” n.d.). Most of the decisions
made by the business are meant to enhance the people’s economic health mostly by providing
affordable and safe transportation services. The plan for the new cars is in line with this mission
and also it is the best measure to take considering how popular this transportation service is.
Being able to provide commuter services at a pocket-friendly price is also another aspect that
CORPORATE SOCIAL RESPONSIBILITY
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makes the brand popular among the people of New York, therefore, introducing new subway
cars that maintains the low charge is a way of fulfilling its commitment to the people.
The Metropolitan Transportation Authority (MTA) is in the process of planning out one
of its biggest projects ever in the provision of public transportation services. The project which is
focused on targeting their customers in New York City is one of the greatest changes that the
New Yorkers have never experienced in the transportation sector. The project involves the
introduction of the new generation subway cars that are referred to as “open gangway” subway
cars (Plitt & Lynch, 2017). This new service is being provided in collaboration with the MTA’s
New York subsidiary that provides commuter transportation services to the people in New York
City and the surrounding counties.
The main target of the company are the middle-class and low-income earners. . For this
reason, Metropolitan Transportation Authority takes it upon itself, as a public corporation, to
meet this need of the people. The open gangway subway car will be an affordable service to the
people of New York. The target market for the subway service is not tied to a specific age
bracket, gender or social status. The people of all ages, the rich and the poor all are part of the
MTA’s target market. This is why in order to satisfy the demands of each category, it is
important to be able to provide a service that the young, the old, the rich, and the poor can all
appreciate. The plan for the new subway cars is that to provide a service that meets the common
needs of all the people.
CORPORATE SOCIAL RESPONSIBILITY
II.
4
Emerging Business Trends
A properly managed organization should take advantage of the trends in the market that it is
operating in. A well-governed institution should be flexible and adaptable to change. The
management of an institution should steer the organization through the various changes in the
market. Further, a company’s decision-making process should not be rigid and bureaucratic as
that curtails the company’s ability to adapt to its environment properly. Both internal and external
factors influence a company’s environment. The internal environment factors of a business
enterprise are those factors that are within the control of the organization while the business
entity cannot control external environmental factors.
2.1. Internal and External factors that affect Business Operations
An organization’s business environment comprises of various elements that are within
the organization, and the organization has control over. One of the internal environmental factors
of a company is the company human resource. Human resource is a crucial factor of production
as it defines the efficacy and effectiveness of the entire business operations of the organization.
A highly qualified and motivated labor force is more likely to produce better results than an
incompetent and poorly motivated labor force. Employees are human hence must be
appropriately managed to meet the organization’s goals (Eccles, Ioannou & Serafeim, 2012).
Additionally, the internal environment of a business entity is shaped by the organization’s
mission statement, policies, values, and objectives. The mission statement of a company
highlights the reason why the organization exists and what it aims to achieve in the society. A
properly written mission statement should reveal the organization’s purpose, and this is
instructive to employees when undertaking the organization’s duties. Further, the organization’s
CORPORATE SOCIAL RESPONSIBILITY
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policies provide a guideline on how certain situations should be addressed within the
organization. These policies help managers in making decisions in line with the organization’s
values. On the other hand, the organization’s objectives are a set of goals that the organization
has set for itself to achieve within a particular framework (Galbreath, 2010). Therefore, the
internal workings of an organization significantly influence its internal environment. Other
components of an organization’s internal environment are infrastructure, facilities, machinery
and equipment, supplies, and finances.
With regards to the external environment of a business, it comprises of factors that are
not within the organization hence beyond their control. Companies must adapt to external
environment changes and put in various strategies to enable them to cope up with external trends.
Organizations must adopt strategic planning in dealing with the various external environmental
factors that the business is exposed to since they may impede the organization in realizing its
objectives within the expected time framework. The external environment of a corporation may
include competition, legal and regulatory structure, technological changes, social factors, the
economic climate of the organization’s area of jurisdiction among others (Werther Jr, &
Chandler, 2010).
2.2. How changing trends/environment influence a business’s operations
Due to the highly competitive nature of business in the 21st Century, companies may need
to change regularly to maintain or gain their competitive edge in their particular industry. This
continuous need for change is propagated by a high rate of technological advancement that has
the potential of changing the landscape of a specific sector. Therefore, for any business to remain
relevant in the marketplace, it must be in touch with the changing trends in the industry. In
CORPORATE SOCIAL RESPONSIBILITY
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essence, the Metropolitan Transport Authority should be abreast of the changing nature of its
market and plan to respond to the said change efficiently. Besides, the growing global
competition may necessitate a change in an organization’s business since new global players
continue to join a particular market hence the need to adjust to these developments (Tellis,
Prabhu & Chandy, 2009). Due to these changes, an organization needs a change agent to assist in
the business’ transformation. With regards to the Metropolitan Transportation Authority,
different new players have entered into the transportation business in the United States of
America hence the company must adequately respond to the emerging completion from various
global players.
2.3.Impact of Market Trends on the Business Operations and How Businesses Can
Prepare for Change
The management of a company plays a vital role in preparing an organization in facing
different market trends. The effectiveness of a responsive management is intricately intertwined
with a company’s preparedness in managing change, market trends, and other kinds of
challenges. Further, the management not only comes up with the effective market strategies
needed to overcome the challenging external environment changes that affect business
operations but also oversees the implementation process of the said strategies. Notably, business
professionals may apply various business metrics and principles to address the changes that the
business is experiencing (Werther Jr, & Chandler, 2010). Therefore, the management of the
Metropolitan Transportation Authority should develop and implement effective strategies that
may make the organization to take advantage of its changed environment of operation. The
management should consider professional’s input in developing a change management plan
which should be incorporated into the Authority’s business plan.
CORPORATE SOCIAL RESPONSIBILITY
III.
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Ethics
3.1. Potential Business Ethics and Regulatory Issues
Ethics refers to the fundamental moral principles of an individual or organization that
guides that particular organization’s or individual’s conduct in business. On the other hand,
social responsibility refers to the manner an organization performs its activities with the aim of
meeting its broader obligations towards the society and environment. Ethics and social
responsibility guides the undertakings of an organization and informs its decision of not
performing unethical or socially wrong practices (Galbreath, 2010). Additionally, strategic
planning directs an organization’s management to set its priorities in tune with the organization’s
objectives. Strategic planning leads to strengthened and focused business operations aimed
towards achieving similar objectives and goals.
In strategic planning, an organization must factor in the probable impact of a particular
decision on various stakeholders. Strategic decision making should be cognizance of the social
responsibility of the organization to its stakeholders. An organization’s stakeholders include any
person who is affected by the operations of the organization. An organization that is socially
responsible should treat its stakeholders equitably by applying the business principles of equity.
Equity seeks to remedy the challenges that equality consideration may bring on board. A socially
responsible business must be considerate of the environmental and social impact of its activities.
An organization that does not highly regard environmental pollution risks being a potential
danger to the society (Epstein & Buhovac, 2014).
CORPORATE SOCIAL RESPONSIBILITY
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3.2. Aligning Corporate Strategy, Brand Development, and Decision-making to
Processes to Ethics
Ethics significantly impact the development of an effective strategic plan. An
organization’s strategic planning should encompass the principle of transparency which is a
primary element of ethics. An organization should promote honesty and transparency in the
organization’s dealings leading to better decision-making and sharing of information. Honesty
allows the business to assess potential risks and find practical solutions to the organization’s
weaknesses and challenges (Tellis, Prabhu & Chandy, 2009). With regards to social
responsibility, transparency in an organization’s dealings enhances that organizations credibility
towards its external stakeholders. This enhanced credibility gives an organization an excellent
reputation in its particular industry.
Ethics and social responsibility ensure that a business engages in its profit-making
activities but with due regard to legal and ethical standards. In developing a corporate social
responsibility in the Metropolitan Transportation Authority’s business plan, the organization
should seek to promote the ethical standards of respect and fairness to all. An organization ought
to foster an environment that encourages respect for divergent opinions because it is through
constructive comments that intellectual discussions thrive. Divergent opinions make it possible
for a business to have different enriched points of view on a particular issue (Werther Jr, &
Chandler, 2010). Besides, respect strengthens strategic planning process by improving the
relationship among employees hence better decision-making. Additionally, the ethical attribute
of fairness is crucial especially when strategically planning on the remuneration and terms of
service of employees.
CORPORATE SOCIAL RESPONSIBILITY
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Preventing ethical violations and encouraging social responsibility can be achieved by
having a robust code of ethics that is firmly embraced by the organization’s corporate culture.
The code of ethics should not only aim at meeting ethical obligations but also should foster
social responsibility and improve relationships with the neighboring communities. When ethical
violations occur within an organization, the management should move with haste in taking the
appropriate disciplinary action. It is crucial for an organization to apply a consistent disciplinary
code across the organization and eliminate any preferential treatment to employees. This will set
the tone for all employees to abide by the organization’s code of ethics. Besides, an organization
should develop proactive social responsibility strategies such as being involved in various
community-based projects for the benefit of the society (Galbreath, 2010).
With regards to the regulatory framework, companies such as the Metropolitan
Transportation Authority-do not operate in a vacuum. They operate in society and industry that
is governed by various rules and regulations. Therefore, the corporate social responsibility
addendum in the Metropolitan Transportation Authority’s business plan should take cognizance
of the various regulatory frameworks. The business plan should encourage compliance with the
various rules and regulations that govern the industry and society that the organization operates
in. Additionally, if an organization adheres to all the rules and regulations expected of it, then it
creates a good corporate image for the company.
CORPORATE SOCIAL RESPONSIBILITY
IV.
10
Decision Making
4.1.Decisions in Response to Potential Business Ethics and Regulatory Issues
In any given business, be it small or large scale business, there are several ethical and
regulatory issues if not properly handled may lead to unproductivity and work inefficiency.
Potential ethical issues may range from discrimination, inequality and even conflict of interest.
Conversely, regulatory issues can include such factors as environmental pollution and degradation,
healthcare and data security (MTA, n.d). Strategic planning is an essential ingredient which can
be useful in the decision-making process in the MTA.
4.2.Equity and Conflict of Interest
From the highlighted business ethics and regulatory major business decisions can be found.
The principal business of equity must be enforced in the work environment. Equity makes sure
that all the employees of the MTA are at par concerning treatment and work distribution. The
EEOC has strict regulations which forbid work discrimination by gender, race or sex (MTA, n.d).
An efficient business decision would entail a description of the discrimination and equity
guidelines in the organization among all the relevant stakeholders. Conflict of interest can
downgrade the prosperity of the business. A guiding business decision which can be made from
this is that to establish sounding guidelines and policies which at any time would avoid instances
of conflict of interest.
4.3.Healthcare
Healthcare entails providing medical insurance for all the employees in the company. The
decision to come up with healthcare policies is a provision mandated by law. This is a decision
which ensures that MTA employees do not make legal accusations regarding their well-being and
safety. America is among the best-industrialized country with proper healthcare coverage. Recent
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legislation in the U.S has ensured that almost every person living in America gets a healthcare
coverage. By 2014, around 283.2 million people of the entire U.S population had some form of
medical insurance. 66% of these people were workers working in various sectors in the U.S who
were covered by private health insurance. Some needy families and children received medical
coverage from the U.S government. Therefore, it is a sound and practical business decision to have
workers covered health care wise. MTA is a big business establishment which needs to have all
their employees covered by healthcare insurances. It is smart and ethically correct to make sure
that all the employees are well covered. This will contribute to the success and reputability of the
company.
4.4.Destruction of Environment
The American courts are very sensitive to the destruction of the environment and public
safety. Environmental and air pollution is as a result of discharged environmental effluents from
different industries. Harsh penalties are given to any perpetrator of such uncalled for acts. The
MTA management need not lag behind in ensuring the safety of the people, and the environment
is guaranteed. As such, a wise business decision can entail having waste recycling policies which
would ensure that the released waste is wholly purified (Jingjinga, 2013). Lawsuits are the freight
of any business and to avoid such cooperation with the existing laws of the courts is a necessity.
The most efficient process MTA can use to make the above-stated business decision may
include holding regular conferences and meetings with all stakeholders. Through organized
workshops and conferences, the different idea can be generated and these, in turn, are channeled
towards the decision making process. Stakeholders, the management of the MTA, related experts
and other relevant parties are the most efficient team to outline the decisions which can be used to
govern the business entity effectively. Employees are at often in direct contact with the clients,
CORPORATE SOCIAL RESPONSIBILITY
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and this makes them the best source to give business insights that align with the interests of the
different groups of clients.
4.5. Culture: How MTA Business Decisions and Processes Impact Sustainability and
Elements of Corporate Culture
Business culture is an essential component as it impacts positively on the success of MTA
on the strategic direction of an organization like the MTA. Corporate culture results in public trust
and financial stability of MTA (Jingjinga, 2013). The decision of establishing guidelines which
advocate against work discrimination and inequalities affects the corporate culture. Such an
arrangement will influence how the employees will be treated while at work, the hiring decisions,
employee benefits as well as clients’ satisfaction. When the decision is received positively, then
the likelihood of them impacting profoundly on the corporate culture is pretty high, and the
opposite is true. An ethical corporate culture framework saves a company a lot of money
(Newmark, 2014). Litigation cases, fines, and regulatory issues can be reduced with the use of
corporate culture. An effective business culture should be reflective of the outcomes which support
community development and other projects in society.
Corporate citizen…
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