MKT 6661 Troy University Marketing Mix Discussion Objective: Group Assignment 2:
Adapt basic and advanced marketing concepts to develop marketing strategies for a global market.
400 words minimum-800 words total (approximately 100-200 words for each P)
At least 1 outside sources for each P (can be a news source or academic)
Use APA style – Must also cite references in your answer.
Good resource: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.html (Links to an external site.)
Click on “APA Style (7th edition), then cick “APA Formatting and Style Guide (7th Edition)”. This will provide all the examples needed.
Use marketing terminology from your text (in this particular assignment using product, price, place, promotion does not count)
Highlight the marketing terminology in your paper.
Times New Roman, 12 point font, 1 inch margins, single-spaced
Must be submitted via Canvas and as a word document or text.
Similarity above 20% = .5 point deduction (out of 50 points) for each 1% above 20% similarity. Does not included (and I can exclude when grading begins) if you repeat/retype the question.
Answer thoroughly. Argue, support, and justify answers.
Read: Harvard Business Review article “Customizing Global Marketing” as an introduction (yes, it is old (1986) but still relevant to the 4Ps, which is your assignment).
https://hbr.org/1986/05/customizing-global-marketing (Links to an external site.)
Take the four marketing mix elements- the 4Ps (as mentioned in the article above – product, price, place, and promotion) and discuss each of the four Ps as they relate to the company you chose (CVS ) for Assignment #1 from their global perspective. If your Fortune 500 company is not international, then choose a company that is international (must be a product, not a service).
Discuss how your company adapted the 4Ps to adjust to their global marketing strategy in another country.
You may choose one specific country that your company operates in/sells their product to or approach from an overall global strategy.
You just need to finish the first two – product, price
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