Netflixs Generic Strategy Business Model And Intensive Growth Strategies Discussion Hello i am having a discussion board this week. I will attache a word d

Netflixs Generic Strategy Business Model And Intensive Growth Strategies Discussion Hello i am having a discussion board this week. I will attache a word doc with all the info you should do week 13 in the word doc. I have provided a serial dilution. Complete the attached table. When Complete, submit the excel file and
the word document. No units are to be submitted in the table.
Stock
Solvent
Water volume
(ml)
———-
Amount
Transferred to
Test Tube (mL)
———
Dilution ratio
———-
Dilution Factor
———
Concentration
(ppm)
10,000
D1
D2
1 :10
1 :10
D3
D4
D5
MGMT 4813 STRATEGIC MANAGEMENT-SPRING 2020
GUIDELINES AND WEEKLY DISCUSSION BOARD TOPICS
GUIDELINES for Discussion Boards:
All students are required to participate in Weekly Discussion Boards in a meaningful
way. The purpose of the discussion boards is to analyze management problems and
issues by applying principles from the course, exchange analysis, and points of view
with other students.
Discussion Boards allow students to learn from each other and take advantage of the
diversity in the class. Everyone benefits if all participate. The discussions help to deepen
understanding of the subject matter as well as improve analysis and communication
skills.
Each student is required to post first their INITIAL RESPONSE or Analysis of the topic, issue,
or case, clearly stating factual reasons to support their position. First posts must be
completed before viewing and commenting on other student’s posts. After making the
initial Post, each student must read a minimum of three (3) posts of other students, and
offer meaningful comments for each one. Just saying that you agree or disagree is not
considered a meaningful comment. Comment on agreement, disagreement, providing
additional insights, and explain the reasons why.
Each student is then required to make a FINAL POST to identify what was learned from
the interchange with other students and how their original position on the topic may
have changed, and if so explain how, and if not, explain why not.
DISCUSSION BOARDS GRADING is based on
1. Completeness, application of course materials, logical thinking, and sound Analysis of
the topic or case, and depth and accuracy of research on the subject of INITIAL POST;
2. the Quality of the COMMENTS on other posts (thoughtful, meaningful, logical, and
based on course content);
3. Substance and completeness of the Final Post (meaningful comments on what was
learned from other students and how it may have changed your thinking.)
Each Discussion Board is worth 30 points, and all the Discussion Boards for the semester
represent about 25% of the final course grade.
Discussion Boards are due to be completed by Friday of each week before midnight,
after which time they will be closed and no longer available.
LATE ASSIGNMENTS ARE NOT ACCEPTED
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WEEKLY DISCUSSION BOARD TOPICS
WEEK 10 Discussion Board -Business Ethics
Over the past several years, we have experienced a growing number of major ethical
breaches by companies both in the U.S. and in other countries. A few examples
include: Wells Fargo (setting up millions of accounts for clients without their
authorization); General Motors (hiding the problem of bad ignition switches on millions
or cars for about 10 years); Volkswagen (cheating on emission tests to meet
government standards); Takata (putting known defective airbags in millions of cars);
Uber (paying one of their I.T. employees to not report a data breach that affected
millions of customer records); Kobe Steel (falsifying inspection records for a number of
years on aluminum and steel that did not meet required customer specifications);
Chrysler Corp.(falsifying auto sales records to show growth in sales that did not exist);
and the current Opioid Drug crisis, where a number of pharmaceutical companies, with
support of doctors through oversubscriptions resulting in over 40,000 deaths a year in the
U.S. and 100’s of thousands of drug addicts. .
Research and Analyze ONE of these cases to determine:
1. some of the primary reasons why these types of unethical behaviors occur in
major corporations,
2. make some recommendations regarding what can be done to reduce their
frequency and severity. Look at Corporate Governance, CEO reward systems,
and the Legal System to see how these affect ethical behavior and what could
be changed to reduce it.
Post as your Initial Post on Blackboard Discussion Board Week 10, your Analysis and
recommendations.
Review the posts of a minimum of three (3) other students and comment on their
Analysis and recommendations where you agree and disagree, and what you might
add to their Analysis.
As your Final Post, summarize what you learned from your fellow students, and what
additional changes would you make to your initial Analysis and recommendations? Are
there some similarities in causes amongst various companies?
………………………………………………………………………………………………………………
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WEEK 12 Discussion Board-Strategic Leadership
Chapter 2 is about the importance of leadership in developing and implementing an
effective business strategy to gain a competitive advantage in the markets that a
company chooses to compete in. The chapter also views Strategy as a blend of both
science (using data and Analysis to make decisions), and Art (using some intuition and
creativity).
Some company CEO’s who have demonstrated capabilities as strategic leaders are
Reed Hastings, founder, and CEO of Netflix, Satya Nadella, current CEO of Microsoft,
and Jeff Bezos, founder of Amazon.
Choose one of the CEO’s and do some research to determine the current Mission and
Major Goals of the company you chose.
Identify the VALUES of the CEO chosen (what is important in terms of their business
principles that guides them in their decisions, and establishes the culture of the
company); identify the PURPOSE or MISSION of the company, and identify the
characteristics of the CEO that you believe makes him a strategic leader (use the
background information from the textbook on strategic leadership as well as
information that you research).
POST your Analysis of the above as your INITIAL POST on Blackboard under the Week 12
Discussion Board.
COMMENT on a minimum of three (3) other posts of students who selected the same
CEO as you did on areas where you agree or disagree with their Analysis and explain
why.
Comment on a minimum of two (2) other student’s posts who selected another CEO
and explain some common points with the CEO that you analyzed and some
differences.
FINAL POST: comment on what you learned about Strategic Leadership from the posts
of other students and your research (what is essential for Strategic Leadership and
why?)
………………………………………………………………………………………………………………
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WEEK 13 Discussion Board- Competitive Advantage
This chapter is about how a company can use its resources (tangible, intangible, and
organizational capabilities) to build and sustain a competitive advantage.
A SWOT’s Analysis is used to determine the OPPORTUNITIES AND THREATS existing in the
External Environment that an industry faces. An INTERNAL ANALYSIS is used to determine
the Strengths and Weaknesses that a company has. Both analyses taken together are
used to build an effective company strategy.
An effective strategy is built by taking advantage of the favorable conditions in the
general environment, minimizing the effect of the unfavorable conditions, capitalizing
on a company’s strengths, and offsetting its weaknesses. Proper Analysis and
application of these principles can lead to a company achieving a competitive
advantage over its industry rivals, resulting in superior financial performance.
Three companies that have done an outstanding job in developing and maintaining a
competitive advantage in their industries are Caterpillar (construction equipment
industry), Netflix (entertainment streaming), Zara (clothing industry), and
Caterpillar(construction equipment industry).
Select one of the three companies, do some online research, to determine what their
competitive advantage is over other firms in their industry. Answer the following
questions:
1. What do they do better than their competitors?
2. What resources and capabilities do they have that are used to help them
achieve their competitive advantage?
3. How does the company compete in its industry (the basis of competition)? [As
an example, are they the low-cost provider or do they compete on superior
product design or quality, etc.] Explain how you concluded what their basis of
completion is.
4. What are some of the measures of their success?
Post your Analysis as your INITIAL POST on Week 13 Discussion Board.
COMMENT on a minimum three (3) other student’s posts that selected the same
company that you did, and state if you agree or disagree with their Analysis and
explain why.
COMMENT on at least one post of a student who chose a different company and
comments on similarities with your Analysis and differences.
FINAL POST: complete the last Post to identify what you may have learned from the
other students that might improve or change your initial Analysis and how.
…………………………………………………………………………………………………………..
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WEEK 14 Discussion Board-Generic Strategies
In business strategy, there are four basic or generic strategies that a company can
pursue to compete in their industry. The four generic strategies are: Broad Cost
Leadership, Focused Cost Leadership, Broad Differentiation, and Focused
Differentiation.
The selection of the most effective Strategy for a company is a result of analyzing and
understanding the competitive nature of the industry, knowing the company’s
competitors and their Strategy, and the company’s resources and capabilities.
If several companies have the same Strategy in an industry, then the profitability of
those firms could be lowered. The best approach is to have a strategy that is different
than your competitors.
Select one of the four companies: IKEA, Caterpillar, McDonald’s, or Dyson.
1. Identify what industry your selected company competes in (e.g., general
retailing, construction equipment, home construction, etc.)
2. Identify 2 or 3 of the company’s major competitors in that industry.
3. Identify what your selected company’s generic Strategy is and explain why.
What evidence is there that supports your conclusion?
4. Identify what resources and capabilities your company has to pursue its generic
Strategy successfully.
5. What are the strategies of the other competitors? Are they the same or different?
What evidence is there to support your position?
6. Do their competitor’s strategies help or hurt the profitability of your selected
company? Explain how.
Post the above information as your INITIAL POST for Week 14 Discussion Board.
COMMENT on the posts of a minimum of three (3) student’s posts who have the same
company on what additional information you may have learned from their posts about
the company and the industry the company competes in.
COMMENT on the Post of two (2) students who have a different company on what you
learned about that company or industry that you found of interest as it relates to
strategies.
FINAL POST should include any additional information or insights that you gained from
other students about your company, and how you might change your initial Analysis of
your company or the industry your company competitors.
………………………………………………………………………………………………………………
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WEEK 15 Discussion Board-Acquisitions
In 2018 there were more than $4 trillion of mergers and acquisitions on a worldwide
basis, as companies around the world seek growth opportunities and strategic
advantages in a globally competitive world. One of the many acquisitions that was
complete in 2018 was the acquisition of Aetna Health by drug store chain CVS. Below is
some basic information on the acquisition:
“In December 2017, CVS announced it would buy Aetna for about $69 billion in cash
and stock. The deal would combine CVS’ drugstores and pharmacy benefits manager
platform with Aetna’s insurance business, blurring traditionally distinct lines in hopes of
lowering costs.
The two companies held special meetings on Tuesday for shareholders to vote.
According to preliminary results, more than 98 percent of CVS shareholders’ ballots and
97 percent of Aetna shareholders’ ballots were in favor of the deal, the companies said
in separate press releases.
The two now need the Department of Justice to approve the deal. They expect the
transaction to close in the second half of the year.
“When this merger is complete, the combined company will be well-positioned to
reshape the consumer health care experience, putting people at the center of health
care delivery to ensure they have access to high-quality, more affordable care where
they are, when they need it,” CVS Health CEO Larry Merlo said in a statement.
The deal comes as the retail and health-care industries are coming under pressure.
Drugstores like CVS are finding fierce competition from e-commerce, notably Amazon,
which CNBC has reported to be interested in selling prescription drugs. It already sells
over-the-counter medicines, including an exclusive line of Perrigo products.
Health-care companies, including insurers, are searching for ways to lower costs. Health
spending equals 18 percent of the nation’s gross domestic product, and that number is
expected to reach 20 percent by 2025.” (Source CNBC 3/13/2018)
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Research other sources to analyze the acquisition and answer the following question:
Is the merger a related or un-related acquisition for CVS. Explain.
1. Is the acquisition-related or unrelated for CVS? Explain why?
2. What are some of the major advantages to CVS of the merger?
3. What are some of the disadvantages to CVS of the merger?
4. What are some of the risks to CVS of the merger?
5. Overall is it a Good Acquisition or a Bad Acquisition? Explain
POST on Week 15 Discussion Board your above Analysis.
COMMENT on the posts of a minimum of three (3) students. Where you agree or
disagree with their Analysis, and what did you learn from their Analysis.
FINAL POST-as your final Post, comment on what you have gained from the other
student posts that improves or changes your Analysis, and explain why.
……………………………………………………………………………………………………………
WEEK 16 Discussion Board-The America We Live In
Read any two chapters (chapters 2-8) from the book The America We Live In-A
View from 30,000 feet
Prepare a summary of each of the two chapters covering the following:
1. Select one trend or condition from each of the two chapters that you
have a concern about or an interest in, and define each of the two trends
2. Discuss how these two trends or conditions affect you as a college
graduate entering the workforce and beginning your professional career.
3. Discuss what actions you can take to deal with each of these two trends
or conditions (taking advantage of the positive ones and minimizing the
effect of the negative ones).
POST on Week 16 Discussion Board the above three items.
REVIEW the posts of a minimum of three (3) other students, commenting on their Analysis
and actions.
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FINAL POST should include what you learned from the other students and how you
might change your initial Analysis and actions.
Post as a CLOSING, COMMENT: How has this Strategic Management course helped you
to better prepare for your career.
………………………………………………………………………………………………………
C Vogus
Arkansas State University
Neil Griffin College of Business
Strategic Management
3/2020
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STRATEGIC MANAGEMENT KEY POINTS
Mastering Strategic Management; Ketchen and Short, version 2.0
Chapter 1: Mastering Strategy: Art and Science
This chapter gives an overview of what strategy is and why it is important for a business to have a
well developed and implemented strategy, and how it can lead to superior financial
performance. Leadership plays a key role in all aspects of strategy from development to
implementation. Strategy development is a blend of science (applying principles of analysis and
decision making) and some art as all of strategy cannot be quantified or the future predicted
with certainty.
1. WHAT IS STRATEGY? Strategy, simply defined, is a set of integrated actions that a
company takes to improve their company’s performance.
The framework for developing a business strategy includes answers to four fundamental
questions: 1. Where to compete (products/services and markets); 2. What unique value
can be provided (competitive advantage); 3. What Resources and Capabilities are
required; 4. How to sustain the competitive advantage? The answers to these questions
sets the framework and boundaries for developing the Strategic Plan. This resultant set of
integrated actions is commonly referred to as a Strategic Plan.
The Strategy developed is the overall approach to business a company takes. It is also
developed in the context of the Vision of the organization (what it hopes to become in
the future), the Mission of the organization (purpose or why it exists) and the Strategic
Goals (what does the business need to accomplish to fulfill its Mission and realize its
Vision).
2. What is STRATEGIC MANAGEMENT? The process of developing, implementing, and
keeping the plan viable by continually evaluating it based on changes in the general
and competitive environments.
3. Why DOES STRATEGY MATTER? Much research has been done on the benefits of having a
well -developed and implemented Strategy and those companies that have a strategy
that provides them with a sustainable competitive advantage, perform over the long-run
much better than their competitors in their industry. Southwest Airlines in the airline
industry, Nucor Steel in the steel industry, IKEA in the furniture industry, Apple in the smartphone industry, Amazon in the online retail industry, Netflix in the online streaming
entertainment industry, all have superior long-term financial performance as they have a
strategy that gives them a strong competitive advantages.
4. What determines COMPANY PERFORMANCE? A company’s performance is determined
by the industry that it is in (every industry has a profit potential based on the competitive
environment of the industry-industry structure), the life-cycle of the industry, and the
relative competitive advantage of the companies in the industry. Factors such as industry
growth, rivalry, industry capacity, technological changes are some of the factors that
affect the profitability of an industry. Porter’s Five Forces Analysis can be used to
evaluate the relative profitability of an industry.
Companies, even in industries that have very strong competitive environments can be
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STRATEGIC MANAGEMENT KEY POINTS
Mastering Strategic Management; Ketchen and Short, version 2.0
quite profitable if they can gain a competitive advantage. Nucor Steel is a good
example, as they are in a very unattractive and globally competitive industry, but due to
their competitive advantage of being a low cost manufacturer of steel, they have
profitability higher than other firms in the same industry.
The overall measure of business success is fairly steady and consistent growth in revenues
(sales) and profits over a long period of time, generally expressed as a higher Return on
Invested Capital (ROIC) than the industry’s average.
5. What is a BUSINESS MODEL? A Business Model encompasses the totality of how a
company will: (1) select its customers; (2) define and differentiate its products; (3) create
value for its customers; (4) acquire and keep customers; (5) produce goods or services;
(6) increase productivity and reduce costs; )(7) deliver goods and services to the market;
(8) organize activities within the company; (9) co…
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