PROMPT: Baby Boomers in Middle Adulthood; The largest segment of the U.S. population, the “baby boomers,” are moving into middle adulthood and, in some cases, even becoming grandparents. The advertisi

PROMPT: Baby Boomers in Middle Adulthood; The largest segment of the U.S. population, the “baby boomers,” are moving into middle adulthood and, in some cases, even becoming grandparents. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in prime time television, print ads, and in digital advertising, pop-ups, and internet solicitation.

                             Find 4 images or video clips of advertising or other popular media that illustrate this point.  

• Use a caption for each piece of media (4 CAPTION) to explain the advertisements mirror the specific physical and cognitive changes in development.  
• Your captions should combine for a total of 600 words.
• USE info from lifespan development, Physical, Cognitive, and Psychosocial Development in Infancy, Early Childhood, and Children in Middle Age Years to help with the assignment.

INSTRUCTIONS:

APA FORMAT 

Title page, 600 words assignment, and Reference page

TIMES NEW ROMAN 12 FONT

SUMMARIZE IN OWN WORDS/JUST TWO (2) IN TEXT CITATIONS 

NO GRAMMAR ISSUES/NO ERRORS

2 REFERENCES FOR EACH CAPTION (4 CAPTIONS) 8 IN TOTAL OF REFERENCES

*****References need to relate to concepts learned about middle adulthood and must be scholarly/academic in nature.  Use of .com websites is not appropriate.

*****Assignment demonstrated a clear understanding of the issues facing middle adults.

*****No spelling, grammar, punctuation or other writing structural errors. Written work is clearly presented and APA structure. Guidelines for paper are met or exceeded. Transitions are logical and appropriate.