Trine University International Business Northwestern Mutual in Switzerland Essay Globalization paper on the company northwestern mutual with the country Sw

Trine University International Business Northwestern Mutual in Switzerland Essay Globalization paper on the company northwestern mutual with the country Switzerland. 15 pages, double spaced, 5 references. Follow the directions in the file below BA 343 International Business
Final Project/Paper (Country/Fortune Global 500 Company)
Assignment: With this assignment, you are a representative from the country of
________________________ (name of country). The task of this assignment is to prepare a
written paper to a 2019 Fortune Global 500 Company _______________________________
(name of company). The URL for the 2019 Fortune Global 500 Company is: .
Assignment upload: Please send your instructor the name of the country and the company you
have selected (to whom the report will be directed). Upload this information in a MS Word
document in the appropriate link in Moodle. This is due week 2.
The report is to be a minimum of 12 pages (double space) and include the following topics:
Table of Contents
Executive Summary
Company Overview
Use Topics and page numbers
Summary of your paper listing the key points.
This section will detail your Fortune Global 500 Company. Include
important facts about the company.
Describe the key political and historical events that have shaped this
• What significant events have occurred?
• How/when did the current political system come to power?
• What form of government is currently in power?
• How has the stability or instability of the government
affected the domestic and international business
environment of this country?
Beyond the historical setting, describe and analyze contextual
factors that influence this country. Examples include:
• Demographics
• Society profile
• Government rule
• Education
• Population health
• Infrastructure
• World relationships
• Trading partners
• Wealth differentials
• Communities
• Business etiquette
• Religion
• Domestic/International influencers
You can use your homework assignment on Country Global Culture
as part of this section.
History Overview
of pages
½ -1
5- 7
Describe and analyze the performance of this economy over the past
several years (5-15 years). Key economic performance indicators
• Growth in GNP/GDP
• Inflation
• Employment
• Monetary system
• Other
You can use your currency homework assignment as part of this
Based on what you have researched with the above areas, what do
you predict as the future economic and business potential for this
country? Make your argument for why an international company
could or should invest in this country at this time. Analyze
strengths, weaknesses, opportunities, and threats (SWOT) of doing
business in your country.
What is your conclusion? Wrap up your paper with strong reasoning
why the Fortune 500 Global Company should do business in your
All references in APA style of writing:
( Use a
References page and reference and cite all sources used.
2- 3
1- 2
Note: This assignment will be submitted to Turnitin, a plagiarism checking service. This checks your
paper against many sources and also other Trine students’ papers. Be original in your writing (paraphrase,
rather than copy and paste) and cite all sources used. A high similarity rating could result in a loss of
points or no points.
Paper Requirements:

Times New Roman, Font 12, Normal margins, double space
Title page: Name, course name/number, assignment name, Country and Company, date
Use Topics listed above (bold print and underlined) throughout your paper.
Your report must be a minimum of 12 pages double-spaced. This does not include the title page,
Table of Contents and References pages.
Include Reference page(s) using the APA style of writing.
Avoid the use of pictures in the body of the report.
Graphs and charts are okay to use but keep at a minimum. If used, your paper should be more
than the minimum length of 12 pages.
Switzerland Currency
The Swiss franc is the currency of Switzerland with the abbreviation of CHF in the forex market.
The abbreviation comes from the Latin name “Confoederatio Helvatica” and the “F” appropriately
represents “franc”. This currency was recognized worldwide in the late spring of 1850. The Swiss franc
was first priced on par with the French franc in 1850 but switched to be pegged to the price of silver
between 1865 and 1920. In 2000 the Swiss franc was priced with gold and reached a point where it was
priced higher than the US dollar. This currency is considered extremely stable because it is a politically
neutral country and has a zero inflation policy it has followed for a long time. In 2011 Switzerland
pegged their currency at 1.20 against the Euro in order to save the economy. However, that peg was
removed and the currency took a free-fall that took out many investor firms (Wearden 2011). Because
of large criticism the Swiss National Bank decided to return to “non-interventionism” as far as currencies
go (Chen 2020).
Trading Worth
The Swiss franc is viewed as a safe-haven currency because of the stability it has. It is worth day
trading because it has high volume against the euro and semi-high volume with the Dollar, Yen, and the
Pound. Also, the Swiss franc is in a low interest economy so investors borrow with the currency to make
large asset purchases (Chen 2020). Using this currency to lower interest risk is and using it to be as close
to a store of value within the forex market is common for investors.
Swiss Franc Compared to Other Currencies
3/9/2020 2/2/2020 4/9/2020
0.01286 0.01227
Local Markets
Switzerland has 3 main economic sectors called “Landwirtschaft” (agriculture), Industry, and
“Dienstleistungen” (services). The countries GDP is heavily reliant on the servicing industry. Over 73% of
the national GDP is composed of servicing provided, approximately a fourth of the GDP comes from
industry, and less than 1% comes from the countries agriculture (Switzerland Economy 2020). The
servicing industry is comprised mostly of financial services from banks within the country. That is why
many wealthy individuals and companies often choose to open accounts in the country. The industry
sector produces metals, pharmaceuticals, chemicals, and electronics. The financial expertise of the
country bodes well for forex trading and currency exchange. The current status of the franc being a safe
haven currency is very helpful for world trade.
Switzerland is an economically stable country that provides reliable currency to invest in.
Businesses that look to Switzerland can expect low interest rates and an abundance of banking services
to be available. The Swiss franc is a currency that has high volume when traded against certain currency
but does not have volatile movement that could be risky. Loaning with Swiss franc allows companies to
purchase large assets with low interest rates. The servicing industry dominates the economy showing
that they are a strong country financially with highly skilled labor force (Switzerland 2020).
Chen, J. (2020, January 29). CHF (Swiss Franc) Definition. Retrieved from
Switzerland. (2020). Retrieved from
Switzerland Economy 2020. (2020, January 27). Retrieved from
Wearden, G. (2011, September 6). Swiss bid to peg ‘safe haven’ franc to the euro stuns currency
traders. Retrieved from

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