UE Best Buy Globalization Marketing Concepts & Article Review Discussion Paper one:
APA format, 4-5 pages in length, double spaced.
Corporate Profile Module III:
You are to include three independent articles in this section.
Globalization
why do companies engage in international trade? Is your company “global”? If it isn’t, why do you think it has chosen to remain purely domestic?
If it is global, what cultural and legal differences does it encounter in the global business environment?
What form of international business activity does it engage in?
Which strategic approaches does your company use?
If your company does not engage in international business activity, what country do you think would be good for your company’s expansion, and what strategic approach would you suggest?
If your company does have international operations, do you think the selected strategy is working? Would you change anything about your company’s strategy?
Paper two:
APA format, 2-3 pages in length, double spaced.
Corporate Profile Module IV:
You are to include three independent articles in this section.
Discuss the marketing concept and why it is important to a business. What factors in the external environment affect your company? (Consider economic conditions, the natural environment, social and cultural trends, laws and regulations, and technology)
Who constitutes your company’s target market?
Apply the four Ps to your corporation.How is your corporation competing in the current economy?
How would you improve upon your company’s marketing strategy using what you have learned?
Conclude with how you think the company is positioned for the future.
Paper three:
Article review on marketing campaign. 2-3 pages
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